The Pony Express was an Early Attempt at Viral Marketing?!

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The Pony Express is synonymous with speed, endurance, and the American spirit to just get things done. While the name is recognizable not just throughout the States, but also all over the world, it’s not widely known that the Pony Express was part of a larger corporation.. or that it only lasted for 18 months… or that it was never meant to last in the first place. Here to tell the story of The Pony Express is Jim DeFelice, author of West Like Lightning: The Brief, Legendary Ride of the Pony Express.

Photo Credit: Public Domain

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